Marketing

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture. Dive Brief: Sprite has launched “It’s That Fresh,” a platform that unites…

The apparel brand is reaffirming a commitment to using unfiltered people in marketing with an icon known for being real, explains CMO Stacey McCormick. Aerie is doubling down on a…

WPP Media’s “The Women’s Sports Playbook” asserts that women’s sports attract audiences crucial for brand building who are hard to reach via other means. Dive Brief: Advertisements that air in…

Social-first agency Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever could sell to McCormick & Co as it increases focus on…

“Explore Your Story” was inspired by cultural trends around long-form storytelling in a time dominated by short-form, digital content. oach this week launched its spring 2026 campaign, “Explore Your Story,”…

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park. Unleashed Brands is a youth-enrichment company with a…